MEET THE FANS: THE EVOLUTION OF SPORTS FANDOM

Now more than ever Canada is a nation of sports fans.  Since 2019 sports viewership has increased 10% and is now a regular activity for 7 in 10 Canadians.

With this growth in viewership has come an increase in choices of engagement and consumption for fans, and an unparalleled opportunity for teams and brands to make lasting connections.

Join Sportsnet and Rogers Sports & Media with our host David Amber, as we take a 360 view of today’s sports fan.

We will explore:

• The evolving mix of demographics in today’s fans, and how they engage with the big sports leagues
• A deep dive into consumption patterns across traditional TV, digital, and live sports streaming
• The rapid increase in sports betting, and how it can increase engagement and loyalty

You won’t want to miss!